What begins as a bold, interlocking typographic pattern slowly reveals something more intimate — a heart hidden in plain sight. For this Valentine's Day project, I explored the idea that love isn't always obvious at first glance; sometimes it takes a second look to find it. The card design was built entirely in Adobe Illustrator, using repeated letterforms tessellated across the surface in a high-contrast black and white palette. The pattern is dense and rhythmic, drawing the eye across the composition — until it lands on the single red heart at the center, formed organically from the same typographic elements. The restraint of the two-tone background makes that pop of red feel earned, almost like a secret the design has been keeping. Together, the print and motion pieces demonstrate a cohesive design system — one rooted in typographic experimentation, restrained color theory, and concept-driven visual storytelling.

The accompanying motion graphic, created in Adobe After Effects, brought the concept to life in time. The animation leans into the reveal — building the typographic field first, letting the pattern breathe, before the heart emerges from within it. The motion reinforces the core concept: that meaning can be embedded in structure, and that design can reward the patient eye.

Together, the print and motion pieces demonstrate a cohesive design system — one rooted in typographic experimentation, restrained color theory, and concept-driven visual storytelling.