Designed and hand-printed during Dafi Kühne's Typographic Printing Program summer session in Näfels, a small village tucked into the Swiss Alps. Surrounded by dramatic rock faces and mountain terrain, I developed a conceptual festival identity for Rock Fest — a celebration of rock music, rock art, rock climbing, and rock food. The poster leans into the physical character of letterpress: bold, fragmented letterforms reference the fractured geometry of geological strata, while the limited grayscale palette — punctuated by red type — evokes the rawness of stone and ink. The oversized, interlocking glyphs dominate the composition, treating typography as landscape rather than information. Printed by hand at Kühne's atelier, where the resistance of the press and the texture of the substrate become part of the design itself. Below is my documented progress of my design and production process.

Initial sketches

Collection of all my sketches

Fabrication

Putting it all together

Preparing the copy text (Ludlow Type)

Printing with Dafi Khüne

Finished poster